probeoAbout
Built from the work, not the theory.
Probeo came from years of investigating large, complex websites where the hardest part was seldom fixing issues. The hardest part was knowing what was happening.
why probeo exists
Every function has a system. Except the website.
Engineering has Datadog. Data has Amplitude. Product has Fullstory. The team responsible for the website, the largest organic revenue channel most companies have, has nothing equivalent.
Instead they manage a complex site with five or six tools that each show part of the picture. Search Console says one thing. Ahrefs says another. Screaming Frog shows a third. None of them agree, and teams spend more time reconciling reports than understanding what needs attention.
Probeo was built to fill that gap. Website optimization, on every page.
what we kept seeing
The same pattern, across many teams and many sites.
A small set of revenue pages got looked at. Everything else was assumed fine because nobody had reason to think otherwise.
Quietly, and without anyone noticing, because noticing would have meant looking at all of it.
Without an obvious breaking point. One change could break SEO across a whole page type, and no tool would flag it.
Again and again. Bigger budgets, flat results.
Nothing looked broken, and organic revenue kept declining.
what we built
We did not build another tool.
Those already existed. They did not solve the problem we kept seeing.
We built a website optimization system. It reads the site continuously, ordered by what each page is worth, works out what each page is doing, does the work where you want it to, and keeps the record current as the site changes.
One company asked to start as soon as it heard what probeo does.
The clearest signal it was real is that the founder would have bought this at LegalZoom.
the limit, on purpose
It acts where you want it to.
Probeo can rewrite pages and ship the changes, or hand everything it finds to the people responsible for the site. Some customers want the first, some only the second. That is their call.
Either way, it says what it could not determine as readily as what it could.
how we work
Founder-led.
Every conversation is a real conversation, not a funnel stage. The demo is your site, your data, your issues.
Give us a URL. That is it.
Enter your site and see what the AI answers say about you, and which questions they answer without you.