probeo
Most problems come from a gap between what is and what people think is happening.
Chris has spent two decades building the systems that sit underneath products people use — the infrastructure, the pipelines, the architecture that makes delivery possible at scale.
At LegalZoom he led engineering across a $2B platform, built the API infrastructure serving hundreds of thousands of businesses a year, and used machine learning to automate work that had required surge staffing and months of delay. At Kaplan he built architecture teams from scratch and secured funding to modernize systems serving over 100,000 students.
The technical depth was never the point. It was always in service of getting something to work better for the people depending on it.
why probeo
The hardest part was never fixing things.
It was knowing what was happening. Thousands of pages across multiple systems, no reliable inventory, and no way to reason about the site as a whole — so the work became going page by page and hoping to spot the pattern.
Agencies would run an audit, hand over a deck, and leave. The problems compounded quietly, and nothing looked broken while organic revenue fell.
Probeo is the thing he wanted then and could not buy. It reads the site continuously, ordered by what each page is worth, records what it finds — including what came back fine — and keeps that record current as the site changes.
he built it
The crawler, the pipeline, the record.
Not a specification handed to someone else. The crawler that maps a site and surfaces what is broken, the content pipeline that researches and drafts against verified sources, and the monitoring that catches drift before it compounds.
It runs quietly underneath every engagement. Customers see the output, not the machinery. That is the point.
Founder-led, and it stays that way.
Every conversation is a real conversation, not a funnel stage. The demo is your site, your data, your issues.