probeoPricing claims are stated without the conditions that change them.
High impactPer-employee pricing is given as a single figure while the page also describes plan minimums and add-ons. State what the figure includes and what moves it.
YMYL Accuracy
Content Intelligence
Know which pages still hold up.
What each page is trying to do, whether it still does it, and whether what it says holds up. Everything in Site Clarity underneath.
$3 per managed page, per month
Unlimited seats. Nothing to install. Every page you choose, read continuously.
Content
All questions
1How much does payroll software cost for a small team?example.com/pricing/→
2What does a payroll service provider actually do?example.com/guides/payroll-service-provider→
3How do I run payroll for the first time?example.com/guides/first-payroll→
4What payroll taxes does an employer pay?example.com/guides/employer-payroll-taxes→
5Can I switch payroll providers mid-year?example.com/guides/switching-providers→
6Do I need payroll software for one employee?example.com/guides/single-employee-payroll→
7What is a pay period?example.com/glossary/pay-period→
why now
Search shows an answer, not a list.
Whether a page gets used depends on whether a machine can tell what it is for. Probeo measures AI Overview suppression per page, with a confidence level, rather than guessing at it. The measure is still marked experimental.
8% vs 15%
When Google shows an AI summary, people click a result link in 8% of visits, against 15% without one.
2.5 billion
AI Overviews have over 2.5 billion monthly active users.
+120%
Pages cited in an AI Overview get 120% more organic clicks per impression than pages that are not.
what you see
What every page is doing.
- 1
What this page is
A pricing page, for a YMYL product: money decisions, held to a higher standard.
- 2
The question it answers
How much does payroll software cost for a small team?
- 3
Title and H1
Only partly agree. The title promises pricing for small teams; the H1 names the product.
- 4
Claim flagged
"Every plan includes tax filing in all 50 states." Overbroad: filing support varies by plan and by state.
- 5
Page quality
Low+. Pricing is stated without the conditions that change it.
what it reads
Nine things about every page.
What it is for
Page archetype
Whether the page is a guide, a service page, a tool, a hub or a policy page, and judged as that.
Page intent
The question the page answers. Answering more than one at once is why a page ranks for nothing.
Funnel position
Where the page sits in the journey, from a reader's first question to the point they decide.
Whether it still does it
Role drift
Whether the page has moved away from what it was built to do, one reasonable edit at a time.
Canonical identity
Whether the URL, the title and the H1 agree on what the page is. If they disagree, so does Google.
Question similarity
Pages across the site that answer the same question, and split the authority they would have alone.
Whether it holds up
Page quality
Graded against Google's quality rater guidelines, with the reason written next to every grade.
Factual claims
Statements that are wrong, overbroad or misleading, flagged on the page with what makes them so.
Brand voice
How closely the page matches your brand's voice, and where it has drifted away from it.
every finding
Every grade comes with the sentence that caused it.
Page quality
LowThe page has a beneficial purpose, substantial organized content, transparent plan pricing, and aligned sign-up CTAs. Because it is clear YMYL content and the accuracy assessment is low due to overbroad or insufficiently qualified pricing and tax claims, the YMYL accuracy gate limits the rating to Low.
A page capped at Low for accuracy shows you the claim that capped it, and where on the page it sits, so whoever picks it up knows what to change without reading the page twice.
Some findings only exist because two readings sit side by side. A page written for someone starting their first business can measure at a college reading level. Neither number is wrong alone.
how probeo is different
Know whether a page is any good, not just whether it has the keywords.
The content tools you may already own, against the nine things Content Intelligence reads on every page. Most of what they call quality is keyword coverage. Every mark comes from the vendor’s own documentation.
| Page archetype | Intent | Funnel position | Role drift | Canonical identity | Brand voice | Question similarity | Page quality | Factual claims | How it reads your pages | |
|---|---|---|---|---|---|---|---|---|---|---|
| probeo | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Every page, re-read monthly |
| MarketMuseIntent and funnel stage come from the keywords a page ranks for, not the page. Duplicate pages are pages ranking for the same topic, checked by hand. Content Score counts topic terms; its content quality analysis does not document how it judges. | Not offered or not documented | Partly | Partly | Not offered or not documented | Not offered or not documented | Not offered or not documented | Partly | Partly | Not offered or not documented | Site inventory updated about monthly; analysis on demand |
| ClearscopeOne target query per page, from Search Console. Content Grade measures term coverage and is re-scored monthly, which is its drift signal. A voice can be imitated when drafting, not scored. Overlap is found by filtering by hand. | Not offered or not documented | Partly | Not offered or not documented | Partly | Not offered or not documented | Partly | Partly | Partly | Not offered or not documented | 50 to 300 monitored pages by plan, rescanned monthly; drafts one at a time |
| SurferContent Score measures keywords, coverage and structure against the top results. Cannibalization is pages sharing Search Console rankings. Custom Voice guides writing; it does not score pages. The audit checks the keyword is in the title or H1, not that they agree. | Not offered or not documented | Partly | Not offered or not documented | Not offered or not documented | Partly | Partly | Partly | Partly | Not offered or not documented | One draft at a time; the site audit covers your top 100 pages |
| ConductorPage type, intent and journey stage are set on one draft at a time. The change history tracks page elements, not purpose. Cannibalization counts pages ranking for the same tracked keyword. Voice profiles guide writing and are not scored. | Partly | Partly | Partly | Partly | Not offered or not documented | Partly | Partly | Partly | Not offered or not documented | Crawls the site around the clock for technical changes; content scored one draft at a time |
| SiteimproveBrand Consistency scores pages against a voice profile, run on demand. Duplicate Content finds text overlap. Intent is per keyword; funnel stage is for planned content. Its content quality analysis (MarketMuse-based) does not document how it judges. | Not offered or not documented | Partly | Partly | Not offered or not documented | Partly | Yes | Partly | Partly | Not offered or not documented | Site crawl for text checks; brand and quality checks on demand |
| SemrushIntent is labeled per keyword. Tone of voice is a casual-to-formal scale on one draft. Cannibalization counts pages ranking for the same tracked keyword. Titles and H1s are checked separately, not against each other. Scores are term coverage and readability. | Not offered or not documented | Partly | Not offered or not documented | Not offered or not documented | Partly | Partly | Partly | Partly | Not offered or not documented | Content scored one draft at a time; rankings tracked daily |
probeo
Every page, re-read monthly
- Page archetype: Yes
- Intent: Yes
- Funnel position: Yes
- Role drift: Yes
- Canonical identity: Yes
- Brand voice: Yes
- Question similarity: Yes
- Page quality: Yes
- Factual claims: Yes
MarketMuseIntent and funnel stage come from the keywords a page ranks for, not the page. Duplicate pages are pages ranking for the same topic, checked by hand. Content Score counts topic terms; its content quality analysis does not document how it judges.
Site inventory updated about monthly; analysis on demand
- Page archetype: Not offered or not documented
- Intent: Partly
- Funnel position: Partly
- Role drift: Not offered or not documented
- Canonical identity: Not offered or not documented
- Brand voice: Not offered or not documented
- Question similarity: Partly
- Page quality: Partly
- Factual claims: Not offered or not documented
ClearscopeOne target query per page, from Search Console. Content Grade measures term coverage and is re-scored monthly, which is its drift signal. A voice can be imitated when drafting, not scored. Overlap is found by filtering by hand.
50 to 300 monitored pages by plan, rescanned monthly; drafts one at a time
- Page archetype: Not offered or not documented
- Intent: Partly
- Funnel position: Not offered or not documented
- Role drift: Partly
- Canonical identity: Not offered or not documented
- Brand voice: Partly
- Question similarity: Partly
- Page quality: Partly
- Factual claims: Not offered or not documented
SurferContent Score measures keywords, coverage and structure against the top results. Cannibalization is pages sharing Search Console rankings. Custom Voice guides writing; it does not score pages. The audit checks the keyword is in the title or H1, not that they agree.
One draft at a time; the site audit covers your top 100 pages
- Page archetype: Not offered or not documented
- Intent: Partly
- Funnel position: Not offered or not documented
- Role drift: Not offered or not documented
- Canonical identity: Partly
- Brand voice: Partly
- Question similarity: Partly
- Page quality: Partly
- Factual claims: Not offered or not documented
ConductorPage type, intent and journey stage are set on one draft at a time. The change history tracks page elements, not purpose. Cannibalization counts pages ranking for the same tracked keyword. Voice profiles guide writing and are not scored.
Crawls the site around the clock for technical changes; content scored one draft at a time
- Page archetype: Partly
- Intent: Partly
- Funnel position: Partly
- Role drift: Partly
- Canonical identity: Not offered or not documented
- Brand voice: Partly
- Question similarity: Partly
- Page quality: Partly
- Factual claims: Not offered or not documented
SiteimproveBrand Consistency scores pages against a voice profile, run on demand. Duplicate Content finds text overlap. Intent is per keyword; funnel stage is for planned content. Its content quality analysis (MarketMuse-based) does not document how it judges.
Site crawl for text checks; brand and quality checks on demand
- Page archetype: Not offered or not documented
- Intent: Partly
- Funnel position: Partly
- Role drift: Not offered or not documented
- Canonical identity: Partly
- Brand voice: Yes
- Question similarity: Partly
- Page quality: Partly
- Factual claims: Not offered or not documented
SemrushIntent is labeled per keyword. Tone of voice is a casual-to-formal scale on one draft. Cannibalization counts pages ranking for the same tracked keyword. Titles and H1s are checked separately, not against each other. Scores are term coverage and readability.
Content scored one draft at a time; rankings tracked daily
- Page archetype: Not offered or not documented
- Intent: Partly
- Funnel position: Not offered or not documented
- Role drift: Not offered or not documented
- Canonical identity: Partly
- Brand voice: Partly
- Question similarity: Partly
- Page quality: Partly
- Factual claims: Not offered or not documented
✓ covers it◐ partly— not offered, or not documentedi what the marks leave out
From each vendor’s own documentation, September 2026.
the difference
Know what a page should say, not just that something is too short.
A crawler tells you a title is too short. It cannot tell you what the title should say, or too short for what. It finds hundreds of pages where the title matches the H1, and cannot tell you which of the two should change. Content Intelligence reads the page and decides, and shows you the reason.
Content question
How much does payroll software cost for a small team?
https://example.com/pricing
Service PageYMYLPricing
Page qualityLow+
A substantial pricing page with clear plan structure and support information. It is YMYL content, and the accuracy gate is triggered: several pricing and tax-filing statements are generalized or insufficiently qualified, so the rating cannot exceed Low. The organized structure supports Low+ rather than Lowest.
2 high 2 medium 1 low
- What needs to be fixed5
- Declared factual issues2
- What this page is forClear
- Main content quality4 areas
- Content alignment5 checks
- Question analysis3 intents
- Content snapshot1,412 words
- Impression rank
- #4
- Impressions
- 212,480
- Clicks
- 9,904
- CTR
- 4.7%
- Avg position
- 6.1
Improvement priorities
High
Tax filing coverage is asserted without naming its limits.
High impactFiling support differs by state and by plan. Say which states and which plans, or qualify the claim.
E-E-A-T
Medium
The page combines pricing, comparison, onboarding and support in one structure.
Medium impactSeparate the pricing decision from the onboarding explanation, and link the detail rather than carrying it here.
Quality of MC
Plan descriptions do not show feature-level differences.
Medium impactGive a comparison covering included services, add-ons, per-employee charges and limits.
Quality of MC
Low
The title-to-H1 relationship is only partially aligned.
Low impactThe title promises pricing for small teams; the H1 names the product. Keep the benefit and add the intent.
Title
Declared factual issues
"Every plan includes tax filing in all 50 states."
The statement is overbroad: filing support varies by plan and by state, and the page describes exceptions elsewhere without qualifying this sentence.
proof
The analysis behind pages cited twice as often.
The month before probeo against the month after. Three customers, each against its own before.
2.0x on average, and 1.7x to 2.2x across the three. Each dot is one customer.
Search Console, generative AI appearance.
Content Intelligence is what the rewrites are built from. On average, customers' cited AI Overview impressions doubled the month after they started with probeo.
After one customer rewrote roughly 900 pages on it, the share of their impressions coming from AI Overviews roughly tripled over the next two months.
See it on your own site.
Enter your site and see what the AI answers say about you, and which questions they answer without you.
questions
What people ask.
Our SEO tool already scores our content.
Most content scores measure keyword coverage against the pages that already rank. Content Intelligence reads what the page is for, whether it answers that question, and whether what it says holds up, graded against Google's quality rater guidelines with the reason written next to each grade.
An AI can't judge whether our content is any good.
It does not ask you to take its word. Every grade is made against Google's own quality rater guidelines, and the reason is written next to it, down to the sentence that caused it. You can check every one.
We don't have time to act on another report.
It is not a list of everything. Each page gets a short list of what to improve, ranked by impact, with what to change and where. And if you would rather not do the work, Content Production does it.
$3 a page is a lot for analysis.
It is priced against having people do it. Reviewing every page by hand, properly, costs more than a year of this, and has to be done again as soon as the pages change. This reads them continuously.
We don't want a tool editing our site.
Content Intelligence never changes a page. It reads them and reports. Rewrites are Content Production, and even there publishing stays with you.