You're already paying for this. And still not getting continuous site observability.
Agency retainers, tools, and developer time. Here's what that costs, and what Probeo charges instead.
What it costs to do this yourself.
These are the tools, agencies, and headcount required to replicate what each Probeo tier delivers. Most companies already carry some of these costs. None of them produce continuous, full-site visibility.
Technical health monitoring
Most teams piece this together from 3–4 tools that don't talk to each other. Nothing runs automatically. Nobody owns it end to end.
| Siteimprove or equivalent (1,000 pages) | $20,000/yr |
| Security scanning tools (Qualys, Rapid7) | $4,000/yr |
| Annual web application security review | $10,000/yr |
| Developer time (~2 hrs/wk, fully loaded) | $14,000/yr |
Doing it yourself
$48,000/yr
With Probeo
$7,200/yr
85% less
Content intelligence
Content strategy at scale requires people and tools that most teams can't sustain. Data lives in four places. Nobody reconciles it.
| Content strategist (0.5 FTE, fully loaded) | $65,000/yr |
| SEO agency retainer | $48,000/yr |
| SEO and content research tools | $15,000/yr |
| Analytics platform | $8,000/yr |
| Cross-tool data reconciliation (analyst time) | $14,000/yr |
Doing it yourself
$150,000/yr
With Probeo
$27,000/yr
82% less
Content operations at scale
Running a content operation that produces verified, accurate, optimized content at scale requires a team. Most companies hire around the problem instead of solving it.
| Content writers (2 FTEs, fully loaded) | $220,000/yr |
| Senior editor / content director (fully loaded) | $140,000/yr |
| Full-service SEO and content agency | $72,000/yr |
| Content workflow and CMS tools | $18,000/yr |
| Analytics and AI referrer attribution | $25,000/yr |
| Content research and SERP analysis tools | $15,000/yr |
Doing it yourself
$490,000/yr
With Probeo
$88,800/yr
82% less
Replacement costs based on Vendr transaction data (Siteimprove), Clutch agency pricing surveys, Qualys/Rapid7 published pricing, and BLS/Glassdoor headcount data for mid-market companies. Actual costs vary by vendor selection and team size.
"Legitimately one of the most impressive things I've seen."
CMO, Bizee
4%
organic revenue suppressed. Consistent finding across hundreds of thousands of pages scanned.
Three tiers. One platform.
Each tier includes everything below it. Start where the problem is. Expand when the next layer becomes the priority.
Technical health observability
From $200/mo
1,000 pages, annual: $7,200/yr
- Performance across 4 network profiles
- Security: CSP, XSS, clickjacking, mixed content
- SEO structure: tags, titles, structured data
- Accessibility: 86 WCAG rules, scored per page
- Link graph: page value and orphaned pages
- Fix Now / Fix Soon by business impact
- Page-level history across every run
- Unlimited team seats
Content intelligence and AI interpretation
From $725/mo
1,000 pages, annual: $27,000/yr
- Everything in Clarity
- Structural classification by page archetype
- Intent detection: competing intents flagged
- Funnel mapping across the customer journey
- Cannibalization detection across the full site
- AI interpretation: ChatGPT, Gemini, Perplexity, Grok
- Role drift detection
- Brand voice alignment
Research-driven content production
From $2,375/mo
1,000 pages, annual: $88,800/yr
- Everything in Content Visibility
- GSC + GA analytics per page
- Gap analysis against live search results
- Independent research with verified citations
- Cited rewrites: every claim sourced
- Brand voice and SERP-optimized titles
- Structured review workflow and CMS delivery
Most customers start with Content Visibility. It includes everything in Clarity and surfaces what's actually suppressing performance: which pages are invisible, which are competing against each other, and how AI systems interpret your site.
Annual plans
12-month commitment. Per-page pricing billed monthly. Volume discounts built in across all slabs. Trued up at renewal.
| Site size | Clarity | Content Visibility | Content Lifecycle |
|---|---|---|---|
| Up to 250 pages | $200/mo | $725/mo | $2,375/mo |
| Up to 500 pages | $350/mo | $1,275/mo | $4,225/mo |
| Up to 1,000 pages | $600/mo | $2,250/mo | $7,400/mo |
| 2,500+ pages | Custom | Custom | Custom |
Monthly plans
No commitment. Month-to-month. ~9% premium vs. annual. Rolling 3-month low billing.
| Site size | Clarity | Content Visibility | Content Lifecycle |
|---|---|---|---|
| Up to 250 pages | $220/mo | $790/mo | $2,590/mo |
| Up to 500 pages | $380/mo | $1,390/mo | $4,605/mo |
| Up to 1,000 pages | $655/mo | $2,455/mo | $8,065/mo |
| 2,500+ pages | Custom | Custom | Custom |
Built for how real sites work.
Annual: trued up at renewal
Annual plans lock your rate and page count for the contract term. At renewal, your page count is reviewed and the new term is priced accordingly.
Monthly: rolling 3-month low
Monthly plans bill based on your lowest page count from the last 3 months. Page count spikes during migrations don't increase your bill.
Unlimited seats
Every team member who needs access gets access. No per-seat pricing, no license management.
Not sure how many pages you have? Most companies don't. That's the first thing we show you on a call. Give us a URL and we'll walk through your site on the call.
Pricing FAQ
- What counts as a page?
- Pages discoverable through your sitemap and public links. The same surface Google and AI systems see. We show you the exact count before you commit.
- Why is Content Visibility priced higher than Clarity?
- Content Visibility includes everything in Clarity plus AI interpretation analysis on every page: structural classification, intent detection, cannibalization detection, and how ChatGPT, Perplexity, Gemini, and Grok read each page. That's a different category of capability. If you need technical monitoring only, Clarity is the right tier.
- Can I start monthly and switch to annual?
- Yes. Start month-to-month to test the platform, then switch to annual for the ~9% discount. No penalty, no migration required.
- What if my site grows during the contract?
- Annual plans lock your page count for the contract term and true up at renewal. Monthly plans bill based on your lowest page count from the last 3 months, so migration spikes don't increase your bill.
- Do you have multi-site pricing?
- Yes. If you are monitoring multiple sites, volume pricing applies across your total page count. Contact us to discuss your setup.
- What does Content Lifecycle pricing include?
- Content Lifecycle pricing covers the full content generation pipeline on top of Content Visibility: GSC and GA analytics per page, live SERP gap analysis, independent fact research with citations, and the full rewrite and review workflow. Pricing scales with page count like the other tiers.