Your site is suppressing revenue. Here's how much.
Across hundreds of thousands of pages scanned, the consistent finding is 4% of organic revenue suppressed. Without continuous monitoring, it compounds.
How this estimate works
Monthly impressions multiplied by click-through rate, visitor-to-opportunity conversion rate, and average deal value gives your monthly organic revenue. We then apply a suppression factor for what site issues are taking off the top.
The default 4% suppression reflects Probeo's consistent finding across hundreds of thousands of pages scanned. It is a conservative floor. Regressions compound: issues introduced by deployments, template changes, or content updates accumulate silently without a system watching every run. The number below is a monthly estimate: what your site is leaking on an ongoing basis, not a one-time fix opportunity.
*Estimated
That number is your baseline. Probeo starts at $200/mo. See what it costs to stop the leak.
What the research shows
The 4% suppression rate reflects three categories of issues Probeo surfaces on every run. Each has independent research behind it.
Page speed
Google / Deloitte
- A 0.1-second improvement in load time increases conversions by 8% for retail sites
- A 1-second delay in mobile load time reduces conversions by 7%
- 53% of mobile visits are abandoned if a page takes more than 3 seconds to load
- Core Web Vitals (LCP, INP, CLS) are confirmed Google ranking signals
Security
Google / Mozilla Observatory
- Google Chrome marks all HTTP pages as "Not Secure," a direct trust signal to visitors
- Missing Content Security Policy headers are among the most common website vulnerabilities
- Clickjacking, XSS exposure, and mixed content issues are present on the majority of sites Probeo has scanned
- Security misconfiguration is the #5 OWASP Top 10 risk category
Accessibility
WebAIM Million (2024)
- 95.9% of the top 1 million home pages have detectable WCAG 2 failures
- The average home page has 56.8 distinct accessibility errors
- Low contrast text alone affects over 80% of pages with failures
- Inaccessible pages exclude an estimated 15–20% of potential visitors