How does probeo read the intent of a page?

Intent is what a page is trying to do for the person reading it: teach them, help them compare, help them decide, help them find something, or help them once they are already a customer. Probeo records the intents each page actually serves, from what the page shows. A page that tries to teach and sell in the same breath shows up as one that needs a look.

What probeo checks

For each page, probeo records the intents it observes and the visible evidence for each. There are five:

• Educate: explains a subject.
• Evaluate: helps the reader compare options.
• Decide: helps the reader choose and act.
• Navigate: helps the reader find another page.
• Support: helps someone who is already a customer.

It also records how many intents the page serves.

The flag: a page whose intents break the rule for its stage is marked as an intent violation. An awareness page should only educate, a consideration page should only evaluate, a decision page should only decide, and a support page should only support. A page that assumes the reader is already a customer counts as support.

How probeo checks it

A language model reads a structured outline of the page’s visible content: its headings, sections, calls to action, FAQ and pricing. It names each intent it sees with the evidence for it, then checks them against the rule above. Every result comes with its reason, so the reading can be checked against the page.

A page is analyzed again every 28 to 56 days, with a site’s higher-ranked pages sooner.

What this does not cover

Intent here is read from the page, not from search data. It records what the page does, not what the people searching for it wanted, and it doesn’t recommend changes. Tone and style are outside it.

Common questions

Is a page with more than one intent always a problem?

No. The flag is about intents that conflict with the page’s stage, not about the count. A decision page that also helps the reader find the next page can be fine.

How is this different from search intent?

Search intent describes the person searching. This describes the page. The two meet when a page’s intent matches what people arriving at it are looking for.

Where does the stage come from?

From the same reading of the page. Probeo records the stage alongside the intents, as described under funnel position.