How does probeo identify a page's archetype?

A page archetype is what kind of page something is: a guide, a comparison, a service page, a policy. Probeo gives every page one, so a site can be read by role rather than by URL. Two pages that both claim to be the guide for the same task, or a service page written like an article, become visible in a list instead of in a crawl.

What probeo checks

Each page gets exactly one archetype, with a short reason drawn from what is visible on the page. The ten archetypes are:

• Article: explainer, which explains a subject.
• Article: guide, which walks through how to do something.
• Article: list, which is organized as a list of items.
• Author page, about a person who writes for the site.
• Comparison page, which weighs options against each other.
• FAQ page, built from questions and answers.
• Service page, which describes something the business offers.
• Policy page, such as terms or a privacy policy.
• Support article, for someone who is already a customer.
• Tool page, which hosts a calculator, checker or other tool.

How probeo checks it

A language model reads the page in two steps. The first turns the page’s visible content into a structured outline: its title and headings, its sections, its calls to action, its FAQ and its pricing. That step is told to describe the page and not to judge it. The second reads that outline and chooses the archetype, citing what it saw.

Because a model makes the call, the archetype is a reading of the page, not a rule applied to it. The reason that comes with it shows what the reading rested on. A page is analyzed again every 28 to 56 days, with a site’s higher-ranked pages sooner, so a change to the page shows up in time.

What this does not cover

The archetype describes the page as it stands. It doesn’t say which archetype the page should be, or recommend changes. Pages outside the ten, such as a homepage or a category listing, are given the closest of the ten rather than a label of their own.

Common questions

Why one archetype per page?

A page that serves two roles usually serves neither well, and one label makes that visible. Where a page is doing more than one job, role drift records it separately.

Can I see why a page got its archetype?

Yes. Every archetype comes with a short reason drawn from the page’s visible content, so a surprising label can be checked against the page.

Is the archetype the same as the page type search engines see?

No. Search engines don’t publish a list like this. The archetype is probeo’s own way of grouping a site’s pages by what they are for.