How does probeo draft a new page?

A new page starts as an approved opportunity and ends as a draft written into your own page template. It moves through four stages, and you approve each one before the next begins. An approval applies to the exact version you reviewed, so nothing changes underneath it.

What probeo produces

• A brief. What the page is for: the reader outcome, audience, search intent, funnel stage, scope and what’s excluded. It picks one of your page archetypes and proposes a URL. It also names at least two experts, each with a distinct perspective, and the research each one needs.
• Research. Three or four narrow factual topics, each answered with sourced facts (see cited research). Each expert then reads the research from their own angle.
• An outline. Three to ten sections that answer the question before the supporting detail. Every section names the research it rests on and the experts who answer it.
• A draft. The article, written into your page-archetype template, in your brand voice and editorial style.

How it works

Each stage is written by a language model and checked by code before you see it. The proposed URL must be new on your site and sit directly inside an existing section of it. If the first proposal fails that check, the brief is written again once, and then it fails rather than guessing.

The outline may only use researched topics and named experts. Anything the research doesn’t support goes into a list of gaps rather than into a section. In the draft, each expert answers its sections citing specific researched facts. The article uses only claims those answers support, and must contain the blocks your template requires and no others.

You can approve a stage or send it back to run again. The last step is your final approval of the draft.

What this does not cover

Probeo doesn’t publish the page. The draft ends at your final approval, and publishing is yours to do. It also doesn’t follow the page after it goes live.

When the opportunity named an existing page, the brief doesn’t pick that page itself. It leaves the location open, and you choose the page when you review the brief.

Common questions

Why does every stage need an approval?

Each stage builds on the one before. Reviewing the brief before research, and the outline before the draft, catches a wrong direction while it is still cheap to change.

What happens if a stage changes after I approve it?

The next stage won’t start. An approval is tied to the exact version you reviewed, so a different version needs a new one.

Where do the brand voice and page structure come from?

From your own configuration: your brand voice, editorial style, page-archetype templates and guidance for what each archetype should do beyond generic coverage. The draft is written into that template.