How does probeo find pages and questions that answer the same thing?

Before a new page is written, it is worth knowing whether the site already answers the question, or whether another question in the queue needs the same answer. Probeo compares each question in your question bank with the pages on your site and with the other questions, and records the closest matches.

What probeo produces

• Matches for each question: up to five, each either a page on your site or another question in the bank, with a similarity score. Only matches at or above a fixed threshold, 0.75 by default, are kept.
• A primary question for each page: pages are compared by the one human question each page answers. Probeo identifies it when it analyzes the page.

How it works

Each page’s primary question and each question in the bank is turned into an embedding: a numeric representation of its meaning. They are stored in an index that holds only your site’s pages and questions.

For each question in the bank, probeo looks up the nearest entries and keeps the closest five above the threshold. The opportunities planner then reads them as evidence. A matching question can lead to the two being consolidated, and a matching page can lead to improving that page instead of writing a new one.

Similarity is evidence, not a decision. The planner is told that closeness in meaning alone doesn’t prove two questions need the same answer, or that an existing page should change.

What this does not cover

Only your own site is searched, not competitors’ pages. A page is matched on its primary question only, so a page that covers a question in passing may not match it.

Common questions

Why didn’t a page that covers this topic match?

Each page is represented by its primary question. If the page answers a different main question and covers this one along the way, the two may not be close enough to match.

Does a match mean the question is already answered?

No. A match says the two are close in meaning. Whether the page actually answers the question is decided when the planner inspects that page.

Why five matches?

Five is the most it keeps. The planner reads them as a short list of candidates, not as everything loosely related.