What does probeo do with your Google Search Console data?

Probeo connects to your site’s Google Search Console property and keeps its history. Search Console itself shows 16 months and answers one question at a time. Probeo holds the daily record and sets each page’s search performance beside what it found on the page.

What probeo checks

Probeo records clicks, impressions, click-through rate and average position at three levels: the site as a whole, each search query, and each page and query together. From those it builds:

• Visibility. The current 90 days against the 90 before, with 7-, 28- and 90-day summaries.
• Brand and non-brand. Queries that contain one of your brand names, kept apart from the rest.
• Gainers and losers. The ten pages that gained the most and the ten that lost the most in each range.
• Position bands. Each week, how many pages sit at positions 1–3, 4–10, 11–20, 21–50, 51–100 and beyond 100.
• Seasonality. This year against the same weeks last year, aligned by weekday, with a 90-day outlook.
• Questions. For each page’s primary question, the impressions its page earned over 90 days.

How probeo checks it

Probeo syncs one day at a time and waits two days before taking a day, since Search Console keeps revising recent figures. A day with no data is marked unobserved rather than counted as zero.

The brand split works from the brand names you give probeo. A query counts as brand when it contains one of them. Change the list and history is reclassified the next time the analysis runs.

What this does not cover

Probeo shows what Search Console reports and no more. Search Console withholds rare queries for privacy, so query-level totals are lower than the site’s totals. The seasonal outlook is a baseline drawn from past years, not a forecast of traffic.

Google Analytics isn’t connected. Probeo has search data only, not what visitors do once they arrive.

Common questions

Why do probeo’s numbers lag Search Console’s by a couple of days?

Search Console revises its most recent days as data settles. Probeo waits two days so it records the settled figures once rather than a preliminary figure it later has to correct.

Why don’t the query totals add up to the site total?

Search Console doesn’t disclose every query. The ones it withholds still count toward the site’s totals, so the queries probeo can show sum to less.

How does probeo know which queries are brand queries?

From the brand names on your account. Any query containing one of those names counts as brand.